TORONTO – Technology crystal-baller Don Tapscott will deliver the afternoon keynote address at lunch on March 27th during the Canadian Media Directors’ Council annual conference. He joins an international lineup of media, advertising, marketing and communications experts speaking under the conference theme: Pay Attention! The New Age of Engagement. Tapscott has authored or co-authored eleven widely read books on the application of technology in business. His new book, co-authored with Anthony Williams, is Wikinomics: How Mass Collaboration Changes Everything. Tapscott is chief executive of think tank New Paradigm. Founded in 1993, New Paradigm produces research on the role of technology...
