TORONTO – Technology crystal-baller Don Tapscott will deliver the afternoon keynote address at lunch on March 27th during the Canadian Media Directors’ Council annual conference.
He joins an international lineup of media, advertising, marketing and communications experts speaking under the conference theme: Pay Attention! The New Age of Engagement.
Tapscott has authored or co-authored eleven widely read books on the application of technology in business. His new book, co-authored with Anthony Williams, is Wikinomics: How Mass Collaboration Changes Everything.
Tapscott is chief executive of think tank New Paradigm. Founded in 1993, New Paradigm produces research on the role of technology in productivity, business design, effectiveness and competitiveness. He is also adjunct professor of management at the Joseph L. Rotman School of Management, University of Toronto.
“The concept of mass collaboration resonates deeply in our industry ” says conference co-chair, Karen Nayler, managing director, MindShare Canada. “How this fits in with the Wiki model is something in which we should all be interested.”
Pay Attention! The New Age of Engagement, takes place on Tuesday, March 27 in the John Bassett Theatre of the Metro Toronto Convention Centre. Early Bird registration ends February 28.
