Tapp takes on CEO role at Empirical

TORONTO – Veteran media executive Stephen Tapp has been named CEO of Toronto-based marketing agency Empirical.With over 25 years of experience in the media and entertainment sector, Tapp founded Hercules Media Group Inc. and was founding president and COO of XM Satellite Radio Canada. He also held numerous senior positions at CHUM Limited.“Stephen’s extensive leadership experience across every media channel has given him valuable insight into the customer mindset” said Ian McKinnon, chairman of the board of directors at Empirical, in the announcement. “His progressive leadership qualities and pioneering experience, especially in the quickly evolving digital media and marketing space, are...