Talktv becomes MTV on March 21

TORONTO – One of the world's best-known music brands comes to Canada, again, on March 21. However, this one won't be the half-baked version of the last time MTV came to Canada in 2001 under the auspices of the former Craig Media. This time it's owned by CTV Specialty, and is the unlamented talktv, re-branded. The major advantages with this new incarnation of MTV in Canada is the marketing muscle CTV can put behind the brand – and talktv's national analog cable and satellite carriage agreements. When CTV's MTV makes its entry, it will already be in over 4.2 million...