TORONTO – Rogers Media has named Jason Tafler to the newly created position of chief digital officer.
Tafler will be responsible for strategic and operational leadership for the digital division of Rogers Media with accountability for financial and operational targets, the company said Wednesday. Rogers Digital Media is responsible for over 250 Rogers Digital products including brand websites, mobile products and client microsites as well as pure digital plays such as Sweetspot.ca, BRANCHEZ -VOUS!, PoolExpert and Canadian Parents.
A veteran of the U.S. and Canadian digital sector, Tafler comes to Rogers from PointRoll, a provider of digital marketing solutions and technology based in Pennsylvania, where he was named CEO in 2008. Prior to PointRoll, he worked in a boutique investment bank in New York, and with Zoomer Media and First Marathon Securities in Canada.
"We’re thrilled to have Jason lead our digital group. His experience in the digital space will be instrumental in pushing Rogers’ digital activities to the next level", said Rogers Media president, Keith Pelley, in the announcement.
