Synacor helps make fitness app content available to Telus subs, including on TV

BUFFALO, N.Y. — Cloud-based software and services company Synacor today announced its work with popular health and fitness platform Openfit to make the company’s trainer-led workout content available to millions of Telus subscribers. Openfit is using Synacor’s Cloud ID identity management to seamlessly authenticate Telus subscriptions and quickly extend access to millions of potential subscribers. This allows Telus subscribers to explore new content experiences outside the typical pay-TV viewing lineup, explains Synacor’s press release. Telus subscribers can add Openfit to their Optik TV package or choose an Optik TV bundle that already includes Openfit. By adding Openfit, subscribers will enjoy...