BUFFALO, N.Y. — Cloud-based software and services company Synacor today announced its work with popular health and fitness platform Openfit to make the company’s trainer-led workout content available to millions of Telus subscribers.
Openfit is using Synacor’s Cloud ID identity management to seamlessly authenticate Telus subscriptions and quickly extend access to millions of potential subscribers. This allows Telus subscribers to explore new content experiences outside the typical pay-TV viewing lineup, explains Synacor’s press release.
Telus subscribers can add Openfit to their Optik TV package or choose an Optik TV bundle that already includes Openfit. By adding Openfit, subscribers will enjoy access to hundreds of Openfit’s celebrity-trainer-led on-demand workouts through the Optik TV interface, while also gaining access to the mobile app which includes additional functionality such as live trainer-led classes and meal planning, says the release.
“Telus subscribers can now gain access to entirely new app experiences beyond what’s covered in their existing subscription while an additional revenue stream is unlocked for Openfit,” said Synacor senior vice-president Dana Golden, in the release. “Our latest work represents Cloud ID’s ability to enhance app distribution and signups via service providers and further extends our customer base as more digital media companies seek new avenues into the home.”
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