MONTRÉAL – Videotron has named Sylvie Charette to the position of Vice President, Branding and Interactive Media. Charette will be responsible for promoting Videotron’s key brand differentiators. She will play a leading role in developing brand positioning strategies for the company’s different audiences while maintaining Videotron’s customer-focused approach to all corporate communications.
“Videotron is very happy to welcome Sylvie Charette aboard,” said Myrianne Collin. “Her leadership qualities, passion for telecommunications and professional skills will be valuable assets to the company. Sylvie’s mission will be to promote the Videotron brand in order to maintain its stature in Québec. She will have our full support in the pursuit of her objectives.”
Sylvie Charette has 25 years of experience in the telecommunications industry, including Vice President, Marketing & Communications with Rogers Communications and Telus. She also occupied several management positions, including Director, Consumer Communications, at Bell Mobility, where she worked for some 10 years. Her career highlights include participating in the creation of a single communication platform for the Rogers brand and spearheading the repositioning of the Fido brand for the Canadian market.
