Sylvie Charette returns to telecom at Videotron’s Fizz

MONTREAL – Videotron’s nascent wireless brand Fizz has tapped Sylvie Charette as its vice-president of marketing and customer experience.Charette, who was most recently marketing VP at Nespresso Canada, led Videotron’s branding and digital media teams from 2013 to 2014. She has also held senior roles at Rogers, Telus and Bell Mobility.With Fizz, Charette will head up the digital go-to-market strategy for Fizz mobile and Internet services plus be responsible for customer experience and the development and management of digital operations.“Her recognized leadership skills and unique expertise make Sylvie the right person to spearhead our teams’ efforts to develop and differentiate the...