VANCOUVER – Telus Corp. will plant a tree for every wireless customer who signs up for online billing and cancels their paper bill, and for anyone who comes into a Telus store or authorized dealer before May 30 with the company’s weekend newspaper insert.
Telus customers can sign up for online billing by logging on to mytelusmobility.com, and can keep track of the trees being planted at telusmobility.com/tree.
The campaign is being carried out in conjunction with the non-profit charitable organization Tree Canada, which will ensure native and non-invasive tree species are planted.
“Telus is challenging our individual customers to join our efforts to save millions of sheets of paper this year alone,” said Telus executive VP of corporate affairs Janet Yale. “Telus customers who selected the option of an ebill instead of a paper bill helped us save almost seven million sheets of paper last year.”
Tree Canada hopes to use the initiative to plant saplings in Montreal’s Mount Royal park; offer new species to Downsview Park, the Sudbury Reclamation Project and the Oak Ridges Moraine in Ontario; reclaim an abandoned quarry near Winnipeg; regenerate abandoned mining sites in Nova Scotia; and help rebuild the natural landscapes of British Columbia that were destroyed by winter storms along the coast, fires in Kelowna and mountain pine beetles in Northern B.C.
The campaign extends a partnership the telco has had with Tree Canada dating back to 2004. At that time, Telus funded the planting of almost 11,000 trees, one for every shareholder who opted for an electronic copy of its annual report or social responsibility report.
