CosmoBlue Media, a Geneva-based global media company focused on digital content distribution, announced Wednesday it has recently completed its acquisition of the Cineplex Store from Toronto-based Cineplex Entertainment and plans to rebrand the streaming platform as CosmoGO later this year.
“This strategic move cements CosmoBlue Media’s commitment to delivering premium entertainment experiences globally, while also signaling a deepened investment in the Canadian market,” said a company press release.
The Cineplex Store platform offers home audiences more than 10,000 titles from Hollywood blockbusters to indie films and rare finds. CosmoBlue Media said it “is poised to expand the future of CosmoGO, building on its global content library and strong relationships with major studios, distributors, and international content partners.”
CosmoBlue Media also said it plans to build on this acquisition by expanding its theatrical offerings to exhibitors across Canada.
“This will include a dynamic slate of event-driven releases, from feature films to special presentations such as live concerts and sports showcases, available both in-theatre and on the CosmoGO platform. These initiatives are designed to enhance the Canadian entertainment experience and offer audiences unique, immersive content beyond traditional cinema,” CosmoBlue Media said in its press release.
Following the rebrand, CosmoGO will evolve into a multi-platform service in Canada, integrating transactional video on demand (TVOD), pay per view (PPV), subscription video on demand (SVOD), and advertising-based video on demand (AVOD) offerings, “providing Canadian audiences with unprecedented access and choice in their entertainment experience,” CosmoBlue Media said.
“We are excited to introduce CosmoBlue to Canadian audiences with the start of CosmoGO,” said Loni Farhi, co-founder and group president of CosmoBlue Media, in a statement. “This represents a pivotal step in our mission to provide unparalleled entertainment experiences across multiple platforms. By integrating Cineplex Store’s rich catalog with our expertise in digital distribution, we’re set to redefine how audiences engage with premium content. Furthermore, this marks one of our major investments in Canada, reaffirming our commitment to this thriving market.”
When it reported its fourth quarter results in February, Cineplex Inc. said it had closed an agreement for the sale of Cineplex Store on Jan. 1, and the entity would maintain its existing name and branding for a transition period of up to one year. A note on the streaming platform says Cineplex is currently operating the Cineplex Store on behalf of CosmoBlue.
Image borrowed from CosmoBlue Media’s website
