Survey provides pre-Covid-19 snapshot of media consumption in Canada

TORONTO — In what could be viewed as a time capsule containing data about consumer behaviour before the Covid-19 pandemic started, the latest survey from media and audience research firm Vividata provides a picture of how Canadians were consuming media last year. The Spring 2020 Survey of the Canadian Consumer found in an average week in 2019, 93% of Canadian adults watched TV on any screen or device and thirty-four percent of Canadians simultaneously browse social media while watching TV, a behaviour that has more than doubled in one year, according to Vividata. In addition, one in five Canadians also...