Radio & Television

SURVEY: Many more Canadians own HD sets than HD set top boxes

A SIGNIFICANT UPSELL opportunity remains for Canadian TV distributors as new research confirms many Canadian high definition television set owners don’t have the required equipment to pull in an external HDTV signal (at least from specialty channels). According to research done for the Canadian chapter of the Cable Television Association for Marketing (CTAM) 58% of Canadians now say they own an HDTV set (up from 44% in 2010), but ownership of a high definition set top box lags significantly behind at 26% (up from 19% in 2010). “These results point to a significant up-sell opportunity for cable service providers that...