Survey finds customer loyalty, advocacy for wireless provider on the decline

TORONTO - Canadians are less likely to recommend and remain loyal to their current wireless service provider than they were last year, according to the J.D. Power and Associates 2009 Canadian Wireless Customer Satisfaction Study released Tuesday.Although customer satisfaction with wireless service providers has remained stable between 2008 and 2009, recommendation and renewal intent have decreased by 5% and 13% respectively, year-over-year."The anticipation of new entrants into the Canadian wireless market has led consumers to develop more of a 'wait and see' mentality, making them less willing to commit to their current providers," said Lubo Li, senior director and telecom...