Surprise! CMF study finds smartphones and tablets are here to stay

MONTREAL - A Canada Media Fund white paper concludes that second-screen activity (which has turned Apple into a $625 billion company) is “no marginal phenomenon.” This “news” comes from the first of three white papers on the second screen for TV phenomenon. Entitled: The Second Screen and Television – Overview and Growth Perspectives, the document is a joint publication of The Evolumedia Group and the CMF, with the financial support of SODEC. Two additional white papers on the topic will be published in the coming months. “The second-screen market is strategically placed for industrial, short-term development. The maturity of app...