EDMONTON – Superchannel announced this morning that daytime soap Passions will air on the new pay TV channel beginning this fall.
Passions fans were in danger of no longer receiving their favourite cutting-edge daytime drama because of a shift to pay TV in the U.S., and Global dropping carriage in Canada. Superchannel responded quickly to the grassroots demand by securing the deal with NBC.
Following a recent agreement with DirecTV, NBC Universal Television Studio will produce brand-new episodes exclusively for its DBS clientele. With Global dropping it, Superchannel saw an opportunity.
"When we saw the Canadian fan outcry at the possibility of losing Passions, we acted fast. Just like Passions breaks the mould for daytime drama, Superchannel is breaking the mould for premium TV," said Sandy Perkins, Superchannel, vice-president programming, in a press release.
The series debuted on NBC in 1999 and has routinely been amongst the top daytime programs in critical demographics, says the Superchannel release. "It is currently tied for #1 among all daytime dramas in both women ages 18-24 and females 12-24."
