EDMONTON – Super Channel is set to undergo an overall corporate rebrand plus will reprogram two of its existing four channels.
Starting June 4, Super Channel One (SC1) and Super Channel Two (SC2) will be rebranded as Super Channel Fuse and Super Channel Heart & Home, joining Super Channel Vault and GINX Esports TV Canada to form a newly branded suite of channels under the Super Channel Entertainment Network brand.
The company’s new on-air and on-line look will be released in advance, the Edmonton-based media company said Wednesday. Super Channel Fuse, Super Channel Heart & Home and Super Channel Vault will receive new logos and on-air look that will tie into the company's new corporate logo and branding, while GINX Esports TV Canada will retain its current logo and brand identity.
"The newly rebranded and repositioned Super Channel will offer subscribers value and variety for every member of the household," said president and CEO Don McDonald, in the news release. "We have been actively engaging with our subscribers and listening to what they tell us they want to see. Each channel's program offering will be a distinct and diverse cross-section of programming, offering one-stop entertainment at an attractive and affordable subscription price point."
The new channel line-up will include:
Super Channel Fuse (formerly SC1):
A dynamic fusion of premium programming including exclusive series, movies, documentaries, sports, stand-up comedy and concerts, all uncut and commercial free. Programming includes current Super Channel exclusive series such as Homeland, Berlin Station, Mr. Mercedes, Get Shorty, Harlots, ICE, Deep State and the upcoming American Gods. Canadian series include Forgive Me and What Would Sal Do?, as well as the recently announced Super Channel Original series Pure.
Super Channel Heart & Home (formerly SC2):
Feel-good entertainment such as heartwarming and wholesome series and movies for everyone in the home. Programming to include all five seasons of When Calls the Heart, seasons one through three of Cedar Cove, as well as a variety of Hallmark Channel Original movies, with future programming to be announced.
Super Channel Vault (launched April 2017):
A hand-picked collection of fan favourites and critically acclaimed movies, spanning a variety of genres and decades, including hits like Alien, Slumdog Millionaire, The Green Mile, Million Dollar Baby, The Shining, Sherlock Holmes and Risky Business.
GINX Esports TV Canada (launched May 2017):
The definitive source for Canadian esports enthusiasts, featuring live tournaments, news and gaming lifestyle programming from around the world.
Super Channel On Demand will continue to offer unlimited access to Super Channel's programming, included free with subscription.
