Super Channel targets movie lovers in Landmark theatres

EDMONTON and CALGARY - Super Channel has kicked off a promotional partnership with Landmark Cinemas to promote its brand and programming to theatre-goers.The sponsorship agreement will run for a minimum of one year, be supported nationally with radio commercial spots on at least 40 radio stations, and will also include in-theatre preshow reels, counter cards at concession and box office, as well as interior and exterior signage at select Landmark locations.In addition, the ‘Wednesday Movie Twosome – Sponsored by Super Channel’ promotion will run in all 43 Landmark Cinemas nationally, offering two adult movie tickets, two regular sized drinks, a large...