EDMONTON and CALGARY – Super Channel has kicked off a promotional partnership with Landmark Cinemas to promote its brand and programming to theatre-goers.
The sponsorship agreement will run for a minimum of one year, be supported nationally with radio commercial spots on at least 40 radio stations, and will also include in-theatre preshow reels, counter cards at concession and box office, as well as interior and exterior signage at select Landmark locations.
In addition, the ‘Wednesday Movie Twosome – Sponsored by Super Channel’ promotion will run in all 43 Landmark Cinemas nationally, offering two adult movie tickets, two regular sized drinks, a large popcorn and candy for $29.99 plus applicable taxes.
“Our partnership with Landmark Cinemas is an exciting opportunity and a natural fit for Super Channel,” said COO Don McDonald, in Monday’s news release. “We are committed to providing Canadian viewers with a unique and exclusive entertainment experience at exceptional value, and the ‘Wednesday Movie Twosome – Sponsored by Super Channel’ provides us with an opportunity to engage with movie-goers and make them aware of our brand and programming.”
Headquartered in Calgary, Landmark Cinemas is Canada’s second largest motion picture theatre exhibition company, with 43 theatres throughout Western Canada, Ontario and the Yukon Territory.
