Super Bowl survey: Canadians remember the U.S. brands; 33% watched just Fox

TORONTO – Over half of those who watched Super Bowl LI this past Sunday (53%) said they mostly or exclusively watched the Canadian feed on channels like CTV and TSN while 33% said they mostly or exclusively watched the U.S. feed on a FOX station.Another 8% said ‘half-and-half’ suggesting they flipped back and forth (the rest, 6%, followed the game but not via conventional TV). This is according to the Sports Marketing Report, an independent, syndicated audience survey done during and after major sporting events by Toronto’s Solutions Research Group.It’s also worth noting that less than half of Canadians –...