SUPER BOWL SIMSUB BATTLE: Chorus of backers grows as Bell continues to appeal

MONTREAL — As Bell Canada continues its appeal of the CRTC’s simultaneous substitution (simsub) ban for Super Bowl games, its chorus of supporters is growing even louder.In a press release issued August 1, The National Football League, national union Unifor, the Alliance of Canadian Cinema, Television and Radio Artists (ACTRA), the Association of Canadian Advertisers (ACA) and the Canadian Media Directors’ Council (CMDC) all reaffirmed their support of Bell’s new application to the CRTC to suspend its simsub ban for Super Bowl LII in 2018 and permanently rescind the ban going forward.As the new NFL season approaches, Bell is renewing...