Super Bowl LVII attracts 17.3M Canadian viewers across Bell Media networks

By Connie Thiessen Super Bowl LVII attracted an average audience of 8.6 million viewers across Bell's CTV, TSN and RDS, up 6% from last year’s game, according to preliminary data from Numeris. Overall, Bell Media says 17.3 million unique Canadian viewers or 45% of Canada’s population, tuned in to some or all of the the NFL championship game. Audiences peaked at 11.8 million viewers at 8:40 p.m. ET during Rihanna’s halftime performance. That compares to an average audience of 8.1 million viewers and 16.9 million unique Canadian viewers in 2022. By comparison, 17.6 million unique Canadian viewers watched some or all of Super Bowl LV in 2021 when The Weeknd performed. Sunday’s Super Bowl is the most-watched...