Sun setting on Scream; re-branding to Dusk

TORONTO – On September 9th (or, 09/09/09, an apparently frightening number sequence…) scary flick channel Scream will be rebranded as Dusk. The launch will see the service expand its programming scope to include a more extensive lineup of movie titles and series that appeal to a broader demographic. “Dusk’s visually dramatic new on-air look and schedule builds on the huge popularity of suspense and thriller-based programming, and the growing fascination with supernatural, paranormal-themed films and television series,” said Jim Johnson, vice-president, marketing, Dusk, in the press release announcing the switch “This combination of genres will provide a new viewer experience...