WORLDWIDE CABLE HOOK-UPS show steady but modest growth, with China and the U.S. the two largest cable TV markets, according to research conducted by In-Stat.
Cable TV operators continue to expand the reach of their cable video and high-speed data services, In-Stat reported Wednesday. While this service expansion is delivering only modest total household growth, it is being offset by solid service revenue gains.
Overall, rising consumer demand for more TV content, combined with the rollout of new voice, video, and data services, is enabling cable TV operators to maintain a
market leadership position in both pay-TV services and telecommunications service bundling, the high-tech market research firm says.
“In many parts of the world, the cable TV industry is currently riding a swell of improving business and customer satisfaction,” said Mike Paxton, In-Stat analyst. “This condition is especially notable because the global cable industry has historically had a less-than-stellar reputation for both customer service and overall service value.”
The research, “The Worldwide Cable TV Market: Cable Modem and Video Subscribers”, covers technology standards and market dynamics for cable services around the world, provides regional and country-by-country subscriber data, and forecasts subscriber growth through 2010.
In-Stat also found that out of the 1.2 billion TV households around the world, 355 million are currently cable TV households while at the end of 2005, there were 349 million; China, with 106 million cable TV households, and the United States, with 69 million cable households, are the two largest cable TV markets.
