Cable & Telecom

Study suggests Canadians’ mobile devices now their first screen

TORONTO – With Canadians spending more than 50% of their time on mobile devices, marketers must consider mobile as the first screen, according to the 2015 Mobile Personas Report.The study, released Monday, combines a comprehensive analysis of mobile behavior, attitudes and trends over time to help agencies, brand marketers and manufacturers devise effective mobile strategies.  Now in its third year, Mobile Personas is Canada’s premier report on consumer mobile behaviour, focused on three specific personas: Moms, Millennials, and Men.Key findings from the 2015 Mobile Personas Report include: - Mobile Personas prefer Android and iOS; Blackberry is down to single digit market...