Study finds which TV channels women really watch

TORONTO – A new study on the TV viewing habits of Canadians claims that it has uncovered what women really watch.Canwest Broadcasting commissioned Solutions Research Group to conduct the research in order to understand the level of viewer engagement to Canada's top specialty channels, as well as viewer receptivity to, and perceived appropriateness of, advertising targeted at women on a variety of channels.It found that lifestyle channels remain the most effective way to reach engaged female audiences, though a diverse group of channels dominated the top five in channel attentiveness: Mystery TV, Food Network, OLN, Discovery Channel and The Weather...