Study compares Canadian and American media habits

CALGARY - Canadians like hockey, Facebook, and playing the lottery, while Americans like football, MySpace, and text messaging. And both are heavy users of the Internet.These are some of the findings from a recent Ipsos study that investigated the behaviors, lifestyles and habits of American and Canadian young adults ages 18-34, the emerging market of young consumers.When asked about their leisure activity time, respondents in both countries reported nearly an identical amount of time spent on the Internet each week. Americans reported being “actively connected to the Internet” an average of 28 hours per week; Canadians reported being connected one hour...