STUDY: Are fewer Canadians watching NHL hockey on tv?

By Kaan Yigit

ACCORDING TO A Globe and Mail article published this weekend, “the ratings for NHL games in the first year of the broadcast contract for Rogers continue to slide,” based on information from Numeris, the company that provides all broadcast ratings in Canada. Solution Research Group’s independent tracking research conducted in December 2014 suggests a similar trend line for NHL audiences on TV.Early that month, we asked a national sample of 1,500 Canadians aged 12 or older whether they followed NHL and a number of other professional leagues – and compared these results to a benchmark we took in December 2013...