TORONTO – Waste Reduction Week kicked off with the official launch of the Recycle My Cell Challenge on Monday.
Canadian secondary schools and post-secondary institutions are being challenged to recycle as many old wireless devices possible, including cell phones, smartphones, wireless PDAs, pagers, accessories and cell phone batteries.
Supported by Waste Reduction Week’s national sponsor – RecycleMyCell.ca – the Recycle My Cell Challenge is the cornerstone of the 2010 campaign. Running from October 18 to November 30, 2010, the Recycle My Cell Challenge is intended to raise awareness about, and engage Youth in, the recycling of wireless devices and accessories, says the press release.
Secondary schools and post-secondary institutions in each province and territory can register via http://www.wrwcanada.com or their provincial/territorial Waste Reduction Week partner. Recycle My Cell will provide the box needed to easily set up a Recycle My Cell collection site. Upon closing of the Challenge on November 30, 2010, participating schools will be able to arrange to have the phones picked up for processing for free. Participating schools will be doing a good thing for the environment, and could also win some cool prizes.
To coincide with this year’s Waste Reduction Week, Recycle My Cell has also launched a new video public service announcement to promote just how easy it is.
http://wrwcanada.com
www.RecycleMyCell.ca
www.recyclemoncell.ca
