Streaming first: ViacomCBS unveils new global approach to businesses

NEW YORK — ViacomCBS announced last week it is unifying its U.S. and international businesses under a simplified global leadership structure. “These changes enable a truly global approach to brand management, content acquisitions and licensing across ViacomCBS’ networks around the world,” said Bob Bakish, president and CEO. Dan Cohen, president of ViacomCBS Global Distribution Group, will add distribution of ViacomCBS International Studios content to his group’s mandate, which will also oversee all ViacomCBS content licensing and distribution globally. Barbara Zaneri has been appointed chief program acquisitions officer for ViacomCBS, which reflects her expanded role leading all acquisitions globally across linear,...