Cable & Telecom

STRATEGIC SHIFT: Why Shaw had to bust home phone out of the triple play bundle

CALGARY – Shaw Communications executives acknowledged yesterday a shift in strategy when it comes to selling home phone to its customers. In effect, it’s loosening its triple play bundle for those who want that option.The company surprised the Bay Street analyst community yesterday with a measurable drop in home phone subscribers of more than 12,000 in Q2 2015, which is in stark comparison to an addition of more than 8,000 in the same quarter of fiscal 2014.This is part of the company’s plan, said Shaw EVP and COO Jay Mehr, when quizzed about it by analysts during Tuesday’s Q2 conference...