Stingray tweaks iConcerts brand
MONTREAL - Stingray Digital Group is rebranding its live music channel from iConcerts to Stingray iConcerts in order to ensure a consistent identity across its portfolio of multiplatform music products and services.The new branding, designed in-house, features a customized typeface, on-screen design and new weekly schedule, though retains the iconic “100% Live Music” tagline. The second phase of the rebrand will include a new website.Acquired by Stingray in December 2015, Stingray iConcerts is a television channel and on demand service dedicated solely to live music. It is currently distributed to more than 100 Pay-TV and OTT operators in 85 countries,...
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