Stingray to provide the soundtrack for Mexican clinics, drugstores

MONTREAL – Stingray has inked a four year agreement with Mexican drugstore chain Farmacias del Ahorro to supply background music and digital content in its pharmacies and clinics in what it calls its biggest in-store media solutions contract to date.Working with its local affiliate Marketing Sensorial Mexico (operating as Basha), Stingray said Wednesday that some 1,600 pharmacies and 1,600 clinics across Mexico will soon receive its custom background music channels as well as digital signage content and interactive technology, including digital kiosks and touch screens, designed to enhance the chain's customer and patient experience."It has long been our position that in-store...