MONTREAL – Stingray has inked a four year agreement with Mexican drugstore chain Farmacias del Ahorro to supply background music and digital content in its pharmacies and clinics in what it calls its biggest in-store media solutions contract to date.
Working with its local affiliate Marketing Sensorial Mexico (operating as Basha), Stingray said Wednesday that some 1,600 pharmacies and 1,600 clinics across Mexico will soon receive its custom background music channels as well as digital signage content and interactive technology, including digital kiosks and touch screens, designed to enhance the chain's customer and patient experience.
"It has long been our position that in-store media should be an integral part of every organization's branding and customer experience strategy," said Stingray president, co-founder, and CEO Eric Boyko, in the news release. "Clients visit clinics and pharmacies for a number of reasons, and we believe that our custom solutions will go a long way to create a positive and soothing atmosphere while keeping clients informed. We are excited to have found in Farmacias del Ahorro a partner that also believes in the power of expertly programmed music and interactive technology to enhance the customer experience. It is a privilege to have this opportunity to contribute to the success of a brand so dear to the hearts of the people of Mexico."
