MONTREAL – Stingray Digital, a multiplatform music services provider, has scaled up its commercial client business with the acquisition of Winnipeg-based digital media services company Intertain Media. Terms of the deal were not disclosed.
The deal will add Intertain’s 600 locations and key customers to Stingray Digital’s 61,000-plus commercial locations in Canada. Intertain’s customers for in-store music and on-hold messaging include Newfoundland Liquor Corporation, Sleep Country Canada, Dormez-Vous, Holt Renfrew and Crane Supply.
“Stingray Digital’s commercial music and digital media services for businesses is an important area of focus for the growth of our company,” Stingray Digital president and CEO Eric Boyko said in a company release. “We recognize that achieving scale in this business allows us to develop and deliver best-in-class services to our customers. The acquisition of Intertain helps us achieve this goal.”
Stringray also owns the Galaxie digital music service for TV, which is delivered to more than 10 million homes in Canada.
