MONTREAL – Stingray has won a competitive bid with the Liquor Control Board of Ontario (LCBO) to provide custom in-store music to its more than 650 retail locations across the province.
The LCBO is an Ontario government enterprise and one of the world's largest buyers and retailers of beverage alcohol. Stingray has been an LCBO vendor since 2009.
Through its in-store media solutions division Stingray Business, the company said Monday that it will create 13 themed music channels to be broadcast in all LCBO locations throughout the year.
"We have built a solid relationship with the LCBO over the past six years and are thrilled to continue providing them with expertly programmed music that has been customized to their specific requirements to enhance the customer experience," said Stingray president, co-founder and CEO Eric Boyko, in the news release. "Stingray Business is dedicated to helping its commercial clients reach their business objectives through the use of expertly programmed music channels and immersive digital experiences."
