MONTREAL – Stingray Advertising and Loblaw Media, the retail media division of Loblaw Companies Limited, announced Tuesday a partnership to launch audio advertising in Loblaw grocery stores this summer.
The Loblaw store audio ad network will span almost 300 stores, including Loblaws, Zehrs, Real Canadian Superstore and other retail banners, with ad campaigns expected to start mid-August, according to a press release.
This collaboration will provide advertisers “with a unique opportunity to connect with customers throughout their in-store journey via Stingray’s proprietary streaming media technology and Hivestack, a leading global programmatic DOOH (digital out-of-home) ad server and SSP (supply-side platform),” the release says.
“Our relationship with Loblaw Media significantly expands our in-store audio advertising network, opening up an exciting new avenue for advertisers to reach and connect with Loblaw grocery shoppers across Canada through Stingray technology,” Eric Boyko, president, co-founder and CEO of Stingray, said in the release. “Our team is eager to demonstrate the effectiveness of this exciting new retail media channel with advertisers of all types, to firmly establish physical stores as the next major media channel. We look forward to driving real innovation within the growing Canadian retail media category.”
“Recognizing our unique ability to connect brands and customers, we’ve been busy over the last few years building an omnichannel retail media network, with both online and in-store capabilities,” said Alfredo C.M. Tan, senior vice-president and managing director at Loblaw Media. “That’s why we couldn’t be more excited to join forces with Stingray Advertising. Combining their audio expertise with our national network of stores, we’re truly enhancing the audio experience for customers and brands alike.”
Image provided by Stingray.
