MONTREAL — Stingray Business, the in-store media solution division of the Canadian broadcaster and music distributor, and Space Factory Media, a digital media collective, announced today they are partnering to provide custom music, insights and audiovisual solutions for FAT Brands, a U.S.-based global restaurant franchising company.
Under the agreement, Stingray Business and Space Factory will provide an integrated media solution that incorporates custom curated music and Stingray’s mobile AI/consumer insights service, Chatter, to be used in FAT Brands’ Fatburger and Johnny Rockets restaurants, starting in April. The companies’ partnership will deliver immersive brand experiences for both guests and employees in FAT Brands’ restaurant chains, says Stingray’s press release.
The core Stingray platforms being deployed are the Stingray Music for Business App and the SB3 streaming media player, designed for enterprise brands and fully licensed for commercial use, says the release.
“This deal marks an important breakthrough for Stingray Business as we significantly expand our music and media partnerships with brands and businesses in the U.S.,” said Ratha Khuong, general manager of Stingray Business, in the release. “We are thrilled to have found in FAT Brands a partner that believes in the power of expertly curated music to enhance the brand experience and we look forward to bringing even more customer insight solutions to the company to build strong connections with its customers and employees, improve satisfaction and increase revenues.”
“The insights we will gain from the Stingray Chatter solution are revolutionary for our business and will give us real time engagement with our customer at pick up, delivery, and when dining in. Maintaining a conversation with our guests, capturing feedback on how we connect, and building loyalty are key reasons we chose Stingray to enhance our overall branded media experience,” said Thayer Wiederhorn, chief marketing officer at FAT Brands.
Following the launch in April at Fatburger and Johnny Rockets, the solutions are expected to debut within the next year at FAT Brands’ other franchises, including Buffalo’s Cafe, Hurricane Grill & Wings, Elevation Burger, Yalla Mediterranean, and Ponderosa and Bonanza Steakhouses.
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