Stingray partners with Leger for digital audio ad measurement

MONTREAL — Commercial music service provider and broadcaster Stingray announced today a partnership with Leger, the largest Canadian-owned market research and analytics company, to measure the effectiveness of retail-based digital audio advertising in Canada. As part of the agreement, Leger will conduct surveys “to demonstrate that advertising campaigns connected to the Stingray Retail Media Network drive tangible results,” reads a press release. The Stingray Retail Media Network lets advertisers connect with shoppers across a growing variety of retail verticals “through ubiquitous, contextually relevant audio messages,” the release explains. “This powerful new advertising channel will now benefit from indisputable Leger data...