MONTREAL — Commercial music service provider and broadcaster Stingray announced today a partnership with Leger, the largest Canadian-owned market research and analytics company, to measure the effectiveness of retail-based digital audio advertising in Canada.
As part of the agreement, Leger will conduct surveys “to demonstrate that advertising campaigns connected to the Stingray Retail Media Network drive tangible results,” reads a press release.
The Stingray Retail Media Network lets advertisers connect with shoppers across a growing variety of retail verticals “through ubiquitous, contextually relevant audio messages,” the release explains.
“This powerful new advertising channel will now benefit from indisputable Leger data to help quantify the effectiveness and relevancy of retail-based digital audio advertising,” the release says.
“We are delighted to be partnering with Stingray and to bring our insights expertise to its Retail Media Network,” said Dave Scholz, executive vice-president, Toronto, at Leger, in the release. “I am confident that our innovative methodology and cutting-edge polling will enable Stingray to better quantify the value of their retail-based audio advertising campaigns.”
“Retail-based digital audio advertising enables brands to connect and remain top of mind with highly qualified consumers when and where it matters most,” said Ryan Fuss, senior vice-president of global media solutions of Stingray.
“We are thrilled to join forces with Leger, Canada’s leading quantitative market research firm, to demonstrate the full impact that this new retail media channel can deliver to brands looking to reach millions of daily Canadian shoppers that are literally aisles away from their products.”
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