Cable / Telecom News

Stingray Music’s Canadian listenership up significantly


MONTREAL — Nearly 45% of all Canadian pay-TV subscribers tuned in to a Stingray Music channel in January and close to 15 million listeners tuned in during the holidays, according to the latest Canadian listenership research from Maru/Matchbox (formerly Vision Critical) and Numeris. The Canadian Omnibus Stingray Listenership Study 2020 by Maru/Matchbox found the percentage of all Canadians with pay-TV subscriptions who reported tuning into a Stingray Music channel in January was 44%, a 10% increase over September and January of last year. In Quebec, this percentage was even higher, with 52% of pay-TV subscribers reporting they tuned into a...