MONTREAL – Stingray said Tuesday that it has experienced “significant growth” this year in the number of listeners aged 18 to 34 who tune in to its Stingray Music channels on TV.
According to a study on Canadian listenership conducted by Vision Critical between May and September 2015, the percentage of Stingray Music listeners aged 18-34 increased from 32% to 36%. The study also shows the rapid adoption rate of the Stingray Music mobile app, which, a year after its launch, is being used by 8% of listeners who listen to Stingray Music on TV (a penetration rate comparable to that of Spotify and Songza, according to the news release).
The data also reveals that almost 40% of Canadian Pay-TV subscribers had listened to a Stingray Music channel on TV in the past month, with an average of 5 hours per week. That’s a 5% increase in monthly listenership since the previous survey was published in December 2014.
The most popular English-language and international channels during this period were Hit List, Hot Country, Country Classics, Easy Listening, Urban Beat and The Spa, while the most popular French-language Stingray Music channels were Franco Pop, Franco retro and Franco Attitude.
"This result is the fruit of our constant efforts to provide all our clients with diverse, quality content on multiple platforms”, said marketing and communications SVP Mathieu Peloquin, in the release. “We are convinced that new services adapted to the mobile lifestyle, such as the Stingray Music mobile app, will allow us to continue increasing our market share among younger audiences."
