Stingray Music strikes chord with younger audiences

MONTREAL – Stingray said Tuesday that it has experienced “significant growth” this year in the number of listeners aged 18 to 34 who tune in to its Stingray Music channels on TV.According to a study on Canadian listenership conducted by Vision Critical between May and September 2015, the percentage of Stingray Music listeners aged 18-34 increased from 32% to 36%. The study also shows the rapid adoption rate of the Stingray Music mobile app, which, a year after its launch, is being used by 8% of listeners who listen to Stingray Music on TV (a penetration rate comparable to that...