Stingray Music mobile app to offer ads

MONTREAL – Stingray is now offering direct and programmatic buying on its Stingray Music mobile app.The company said Monday that it has partnered with the Google platform DoubleClick for Publishers to connect bid managers with music lovers across the country who use the Stingray Mobile app on their smartphones and tablets.Buyers may target audiences by criteria including region, pay TV provider or favourite music genres, and all formats are offered on smartphones and tablets (Android and iOS).The Stingray Music mobile app is offered free to Canadian pay TV customers with access to Stingray Music, and features over 2,000 channels in...