MONTREAL – Stingray Digital Group has acquired Israel-based Yokee Music Ltd., including its three popular social music apps.
Founded in 2013, Yokee Music boasts 80 million organic downloads of its mobile apps Yokee, Yokee Guitar, and Yokee Piano. Yokee transforms mobile phones and tablets into wireless karaoke machines, allowing users to record, add audio and video effects, share their versions of their favorite songs, and listen to their friends’ performances. Yokee Piano allows music fans to play the world’s favourite piano tunes like pros in a matter of seconds, while Yokee Guitar enables mobile users play timeless guitar classics and popular radio hits.
Stingray said Tuesday that the deal will allow it to benefit from a proven mobile app development and optimization expertise, grow its portfolio of consumer-facing products, and to connect with younger music fans around the globe.
“Stingray and Yokee Music have been long-time friends and partners with a shared passion for connecting people through music,” said Stingray president, co-founder and CEO Eric Boyko, in the announcement. “I could not be more pleased to officially welcome the Yokee Music team to the Stingray family. This acquisition is highly complementary to our business and significantly expands our reach in the B2C mobile app market.”
“Joining forces with Stingray is a natural extension of the growth strategy we have been pursuing since our launch and will provide us with exciting opportunities as part of a larger, more diversified company”, added Yokee Music co-founder Ariel Yaloz. “Working together, I am confident that will foster even greater success and innovation in the mobile app market.”
