Stingray announced Wednesday it has partnered with Anuvu to bring its curated audio and video channel offerings to cruise passengers worldwide.
Anuvu is a global provider of high-speed connectivity and entertainment solutions for mobility markets. Its maritime entertainment offering, MTN-TV, is an entertainment service for the cruise line market, with more than 80 per cent market share, and is onboard more than 300 ships globally, according to a Stingray press release.
Under their agreement, Anuvu will serve as the official distribution partner for Stingray’s content across the global cruise industry, “marking one of the first fully licensed deployments of streaming audio and video content at scale in the cruise sector,” Stingray’s press release said.
Anuvu’s MTN-TV offering will now feature two curated collections from Stingray designed specifically for cruise lines: Music & Concerts and Moodscapes. Together, they bring more than 15 channels onboard, including Stingray Music Greatest Hits, a mix of iconic tracks from the 1970s through today, and Qello Concerts, full-length concert films and documentaries featuring beloved artists. The lineup also includes ambient video channels designed to promote relaxation and wellness such as Stingray Naturescape and Stingray Cozy Café.
“Introducing dedicated audio and video channels to cruise entertainment for the first time marks an exciting milestone for Anuvu and the global cruise industry,” Travis Peterson, Anuvu’s vice president of product for non-theatrical markets, said in Stingray’s press release. “Partnering with Stingray enables us to deliver premium music, wellness, and lifestyle content that enriches the onboard experience in an entirely new way.”
“The cruise industry is all about providing unforgettable experiences, and we are thrilled to partner with Anuvu to bring our curated content to passengers at sea,” said David Purdy, chief revenue officer at Stingray, in a statement. “Our diverse channel offerings, from chart-topping hits to serene wellness content, are designed to enhance every moment of the journey. This collaboration allows us to reach a new audience and solidify our position as a leading provider of entertainment for all travel environments.”
Image courtesy of Stingray
