MONTREAL — Broadcaster and music service provider Stingray Group announced today a new three-year global partnership with marketing and advertising network dentsu Canada.
Their collaboration will see Stingray bring priority access to its global music ecosystem to dentsu, while dentsu will contribute its expertise in media and access to its world-class client services and roster of premium clients, says the press release announcing the companies’ partnership.
Through the partnership, the companies will work together to bring innovation to the areas of music and audio distribution, consulting services and sponsorship, while enabling brands to better connect with music audiences, says the release.
“How exciting to announce a global partnership between two companies that truly share the fundamental belief that brands can power premium content experiences,” said Ryan Fuss, senior vice-president of global media solutions at Stingray, in the release. “We are thrilled to be partnering with dentsu, and look forward to collaborating with their impressive roster of agencies and clients over the next 3 years to deliver innovative branded content experiences to Stingray music fans around the world.”
“We are always proud to collaborate with strong brands,” added Kai Exos, chief creative officer of dentsu Entertainment. “The quality of Stingray’s content is positioned at the forefront of music and lifestyle. Our hope for the partnership is to promote access to new audiences with data and insights in a growth mindset.”
