Stingray adds Walmart stores to retail media network

MONTREAL and TORONTO — Music and media company Stingray announced today Walmart Canada has joined the Stingray Retail Media Network. Under the companies’ agreement, “Stingray will be responsible for exclusive sales representation, in partnership with the Walmart Connect sales team, of all in-store digital audio advertising within the national Walmart Canada retail footprint,” reads a Stingray press release. The Stingray Retail Media Network will launch in 200 Walmart stores nationwide this month. The remaining Walmart stores will launch by the end of the second quarter of 2022, according to the release. This agreement further extends the scale of Stingray’s retail...