MONTREAL and TORONTO — Music and media company Stingray announced today Walmart Canada has joined the Stingray Retail Media Network.
Under the companies’ agreement, “Stingray will be responsible for exclusive sales representation, in partnership with the Walmart Connect sales team, of all in-store digital audio advertising within the national Walmart Canada retail footprint,” reads a Stingray press release.
The Stingray Retail Media Network will launch in 200 Walmart stores nationwide this month. The remaining Walmart stores will launch by the end of the second quarter of 2022, according to the release.
This agreement further extends the scale of Stingray’s retail media network “by enabling brands to reach Walmart Canada customers through contextually relevant audio messages that are digitally ad-served (directly or programmatically) via Stingray’s proprietary streaming media technology,” the release explains.
“Any advertiser looking to access high-intent shoppers within a brick and mortar retail environment, and generate truly meaningful impressions, is a great fit for retail-based digital audio advertising,” said Ryan Fuss, senior vice-president of advertising sales at Stingray, in the release.
“As a household name in the retail space, Walmart Canada is an ideal partner to be joining our growing retail media network. We’re proud and excited about this partnership and look forward to helping brands reach and connect with physical Walmart Canada shoppers nationwide,” Fuss said.
“We are incredibly excited to offer our advertisers the ability to extend their reach in Canada by adding Stingray’s digital audio advertising as a new offering within our omnichannel suite of solutions,” said Dana Toering, vice-president of Walmart Connect Canada.
“The Stingray team have built a powerful new model in the programmatic audio space and their solution, combined with a focus on closed loop measurement, aligns well with our goal of providing advertisers with innovative solutions that connect brands with customers in moments that matter,” Toering added.
“These highly customizable audio ads are the perfect complement to our existing in-store and online offerings, providing something new to brands that are looking to boost their influence with the 1.5 million shoppers who visit Walmart stores daily across Canada.”
Image provided by Stingray.
