Stingray adds video advertising in Metro stores to expand retail media network

Stingray Advertising announced Wednesday the expansion of its retail media network with the introduction of video advertising across Metro Inc.’s food and pharmacy banners. This new offering builds on the companies’ existing in-store audio advertising partnership and enables brands to use Stingray Advertising’s dynamic platform to engage shoppers through digital signage, explains a Stingray press release. “Advertisers have the flexibility to use either existing creative or choose from Stingray Advertising’s six animated templates which are designed to be conducive to a physical retail environment while complementing the shopper’s in-store experience: aisle driver, brand driver, co-branded driver, direct response, recipe driver, and web...