MONTREAL — Stingray announced Monday it is acquiring Chatter Research, a Toronto-based company that designs, develops and implements artificial intelligence-driven, real-time customer feedback solutions for retail and hospitality businesses.
Chatter’s AI-driven customer insights solutions will become the foundation of Stingray’s research and customer experience services via its Stingray Business division, the company’s news release says. Stingray Business customers will now have a “one-stop” shop for background music, digital signage and — now — customer insights, the company explains.
Under the terms of the acquisition agreement, Stingray will fully own and operate Chatter with the continued direction of the company’s current leadership team, which includes Chatter founder and CEO Simon Foster.
Founded in 2016, Chatter has designed, developed and deployed its own proprietary customer research and real-time feedback platform powered by AI and big data, says the release. Chatter serves clients in a range of industries, including finance, retail and restaurants, and major brands such as Lush, Fanatics and Purdy’s Chocolatier.
“Improving the in-store customer experience at every level is at the core of Stingray Business’ mission,” said Eric Boyko, president, and CEO of Stingray. “The acquisition of Chatter adds an important building block to our offering while adding more big brands in business to our client portfolio.”
