MONTREAL — Stingray announced it is acquiring digital signage company Groupe Viva of Boisbriand, Que., for an undisclosed amount.
Groupe Viva’s digital signage solutions have been deployed in the past by retailers, restaurants and tourism industry businesses in Quebec and throughout Canada. Its major clients include Jean Coutu, Les rôtisseries St-Hubert, Molson Coors, Mont-Tremblant and Sport Expert.
“We are thrilled to add the solutions developed by Groupe Viva to the core offering of Stingray Business, in order to deliver an even more complete end-to-end service for our commercial clients. The acquisition of Groupe Viva enhances the position of Stingray Business as the one-stop provider for the best music and innovative digital solutions, the most important elements to achieve successful customer experiences,” Eric Boyko, president and CEO of Stingray, said in a news release.
Pierre Gendron, president and CEO of Viva Group, is quoted in the release as saying, “Teaming up with Stingray fulfills our long-term goal of expanding our services coast-to-coast. Stingray’s expertise in delivering the best music experience and our innovative digital solutions are a perfect match.”
