StatsRadio adds web panels to its data

QUEBEC CITY – Audience measurement company StatsRadio said today it plans to include web panel data in its methodology. Launched in 2016, StatsRadio tracks radio listeners through landline and mobile telephone surveys and the resulting ratios, applied to stations’ streaming data, “provide broadcasters and their stakeholders cost-effective, cross-platform audience measurement 24/7, 365 days per year,” says the company press release. StatsRadio hired Statlog, whose audit revealed when telephone surveys are combined with web panel survey results, they establish more reliable, representative ratios between online and over-the-air audiences, reads the release. “Given the increased adoption rate of streamed technology during the...